Our Story

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How this Southern Family Created a Cooking Community

 

Our Story The Southern Lady Cooks

Hello Y’all! We get asked a lot about how we built our family business, The Southern Lady Cooks, so I thought it would be a great time to share our story. Our little corner of the internet started way back in April of 2008, so we have been around for 11 years. The first post was Southern Hot Water Cornbread which is so fitting, since we have always tried to keep with our Southern roots.

My mother, Judy Yeager,  started the site after she retired from state government, however many of you may not know that she has always been an entrepreneur. She owned a grocery store when we were younger and did a great job of reviving it and building a great community business. Mom has always been big on building a community and even if she didn’t set out to build one here at The Southern Lady Cooks, she did just that!

She would cook one of her great Southern recipes and post it on her site and enjoy all the wonderful connections she was creating. So many of you left great comments, asked wonderful questions and continued supporting this website. In 2010 she decided to take the leap and start a Facebook page. I will always remember the day she reached her goal of 1000 people following her page! Now, with close to 1 million Facebook fans, Mom is still setting goals to this day. This website was such a great way for Mom to stay busy after retirement and she worked it daily, just like a job. Her passion of cooking really helped her to connect with her followers. She really had no idea what she was creating but she was loving it and when you love what you do, you just keep doing it.

The Southern Lady Cooks was growing and Leigh and I were starting to notice how many amazing people Mom was reaching. One thing about the 3 of us, we are very close. We talk daily catching up and sharing ideas with one another. We were so excited to see what a wonderful cooking community Mom was growing and how good she is at connecting with people. She has a true passion for it.

Leigh and I started to realize this could be a family business and started putting our skills to good use. Leigh had worked in publishing for close to 15 years and knew how to improve the website so our reach could grow even more. I took my business/accounting background and made sure the business end of things were in place. With all three of us working together, our business grew even bigger. This meant more reach, which in return meant connecting with more amazing people, which has always been the goal.  Connection is really what we focus on with our recipes. So many people email us and tell us “this recipe is what my grandmother used to make me” or “when I was growing up we didn’t have a lot of money and Mom would make macaroni and tomatoes because it could feed us all, this recipe brings back such memories”

That’s the connection we want to keep with our wonderful followers through our newsletters, Facebook page, website and digital magazine, Front Porch Life. Food is a way to connect with the past, the present and the future. A recipe can spark a memory that we thought we had forgotten. A meal can bring us together when times are hard or happy. Food and family is the foundation of our business. We are so blessed to LOVE every aspect of what we do and honestly this is not work, it’s an absolute pleasure.  Leigh and I are both full time now and spend our days working with Mom. We are cooking, creating, and writing along with all the other great things that comes with having a great cooking community.

It’s always refreshing to look back and see where it all started 11 years ago and where we are now! I am sure Mom never thought we would have 2 cookbooks, 3 Ebooks and a digital magazine  with much more to come.

Thank you to each and everyone of you that spends time with us on our website, social media channels, newsletters and magazine. Without you, we wouldn’t be able to do what we do! We hope you love what we share with you and will continue to be a part of The Southern Lady Cooks Community.

Check out our Top 25 Most Popular Recipes on The Southern Lady Cooks.

Don’t forget about our digital publication, Front Porch LifeOur magazine is here to remind you of those memories you may not think about often enough. It’s going to connect you with moments that may seem like a lifetime ago, all the while nudging you to create new moments like those in the past.

 

Pin our story it may inspire someone else! 
 

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